Posted on: www.dailyguideghana.com
From William Yaw Owusu, Johannesburg
Courtesy PHC Motors
Tuesday October 18, 2011.
Jaguar Land Rover (JLR) Group, a leader in the manufacture of luxurious Land Rover vehicles, says it is poised to commit more funds to advance the course of technology in the automobile industry.
Kevin Flynn, Managing Director of JLR South Africa & Sub Saharan Africa disclosed that the group had just committed 355 million pounds to a new engine plant in the Midlands in the United Kingdom to produce what he calls “Our next generation of four cylinder engines,” adding, “We are committed to strengthening our authentic brands in one global company under the banner of JLR.”
At the International Motor Show held in Johannesburg South Africa last week, JLR was one of the leading automobile manufacturers that made strong impressions about the future of automobile industry.
On display were several of JLRs iconic brands at the event which was rescheduled to this year due to the 2010 FIFA World Cup hosted by South Africa.
One of JLR’s masterpiece that caught the attention of car freaks and die-hard automobile enthusiasts was the Land Rover Evoque which PHC Motors is preparing to launch in the country soon.
Flynn said “we have 40 major project actions over the next five years. We are greatly performing very well. In fact last fiscal year we had $1.25 billion profits. And for the first quarter of this fiscal year we have also posted $248 million and this is a very solid growth in which to move forward.”
He said “it is our target to bring real sustainable business for long term growth. In fact the vision of Ratan Tata is something very special for our customers and it goes well with the Jaguar and Land Rover brands.”
Touching on the performance of JLR on the African continent, Mr. Flynn said “with investment of some 85 million Rand from our dealer network, we are expanding our jaguar and land rover dealer networks to move forward over the next couple of years.”
He said JLR is now represented in 30 sub Saharan markets, adding “we are restructuring our business to make sure that our customers will remain loyal and will enjoy the experience of owning our products.”
Mr. Flynn said JLR has recruited 22 experts to join them in the areas of research, marketing and training.
“We want to sustain our own business for the future by bringing through new management. We are passionate about having the right products in the right segments in our markets.”
Taking turns to outline the capabilities of Land Rover brands on display, Mr. Flynn said the new features for Discovery 4 for 2012 ensures it remains “crowned as the world’s most capable all-purpose vehicle which is winner of 36 awards since launch in 2009”
He said Range Rover Evoque “is the smallest, lightest, most fuel-efficient Range Rover ever produced. Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin, with soft, premium leather and beautifully tailored, twin needle stitching providing a luxurious finish to almost every surface of the instrument panel, doors and seats.”
On the Freelander, he said the 2011 Freelander 2 model range benefits from a new 2.2-litre diesel engine, sharper exterior looks and a smarter cabin while the 2012 Range Rover consolidates its position as the world’s most luxurious SUV with a host of style changes and feature upgrades.
On the Range Rover Sport, he said there is “more power, reduced CO2 an 8-speed transmission and improved interior features.”
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