Hisense Products Hit Market

Diana DeGraft Quaye, Head of Corporate Communication of Sun Electronics Limited, explaining the capabilities of the products. With her is David K. Adade, Managing Director.

Posted on: www.dailyguideghana.com

By William Yaw Owusu

Friday December 9, 2011
Hisense, a global manufacturer of television, air conditioners, LCDs, refrigerators, mobile phones and other household appliances, has taken the Ghanaian market by storm with a variety of its products.

It was introduced onto the market by Sun Electronics Limited whose Managing Director David K. Adade told CITY & BUSINESS GUIDE “we want the use of Hisense products to make meaningful impact on the lives of all Ghanaian.”

Yesterday at East Legon, Accra where one of Hisense showrooms is located, Mr. Adade said there has been painstaking research and development to ensure that the products are top class and to boost consumer confidence, they are giving five years warranty for any product purchased.

“We want Ghanaians to own the products. We want them to be part of everything we do so that together we can accelerate the development of the country.”

He said they are almost completing an ultra modern showroom and service center at the North Industrial Area in Accra to make the presence of the company felt, adding “in the meantime we have set up customer and after sales service outlets in many parts of the country to assist customers.”

“We want Hisense products to be the preferred products in the country. We are placing emphasis on customer care by ensuring that there is affordability, accessibility and convenience for use of our products.”

He said they are committed to further sensitizing the public on the need to use brand new household appliances since the use of most secondhand products come with their own environmental hazards and problems.

Diana DeGraft Quaye, Head of Corporate Communication of Sun Electronics Limited, said her outfit has instituted feedback mechanisms to track how well Hisense products are doing on the market.

“We want to ensure that customers get unhindered access to us so that we can understand what they want us to do for them.”

Hisense is a multinational electronics manufacturer based in China. It is a state-owned enterprise with publicly traded subsidiaries.

The Hisense Group comprises two publicly traded companies, Hisense Electric Co Ltd, listed on the Shanghai stock exchange and Hisense Kelon Electrical Holdings Co Ltd, which is listed on the Shenzhen and Hong Kong stock exchanges and a number of other subsidiaries.

Hisense has 13 manufacturing facilities in China (located in the provinces of Guangdong, Guizhou, Huzhou, Jiangsu,Liaoning, Linyi, Shandong, Sichuan, Yangzhou, Yingkou, Xinjiang, Zibo and the municipality of Beijing) and several countries such as Hungary, South Africa, Egypt, Algeria and France.