PHC organizes free diagnostic exercise

By William Yaw Owusu

Monday March 15, 2010
PHC Motors Limited, dealers in Chrysler, BMG, Tata, Jeep and Dodge vehicles, has added Land Rover to its range of vehicles.

It organized a three-day free diagnostic exercise for owners of Land Rover to promote the rugged vehicle.

The exercise, which was hugely patronized, was also used to showcase new models of land rovers, parts and accessories and to educate users of the vehicle on basic maintenance tips and road safety guidelines.

Furthermore, it provided a platform for customers of PHC to engage with dealers.
Companies and organizations that participated in the exercise included Rana Motors, Sadat Accessories and American batteries.

Others were Zenith Bank, SG SSB, Enterprise Insurance and the Ghana National Road Safety Commission.

Speaking at the opening of the exercise in Accra on Thursday, Kaizer Abrahams, National Customer Relations Manager of PHC Motors, said the demand for land rover vehicles had increased in the country, noting that there was the need to get users to understand the mechanics of the vehicle.

He said, “This is not the first time that PHC is embarking on such an exercise. It is an annual routine for us. We do it for users of all the vehicles that we have.
“It gives us the opportunity to know those who use land rover vehicles and we want to help importers, owners and prospective buyers so that we can impart our experience on them.

He revealed that PHC Motors would embark on a 24-hour breakdown recovery system, adding, “If your vehicle is in our garage we will give you a replacement.”
PHC Motors in 2009 acquired the Land Rover franchise, thereby earning the right to sell and service Land Rover products in Ghana.

Paul Peprah, Managing Director of PHC said the company would continue to keep its promise to provide customers with what he termed as “totally satisfying transport experience by establishing modern sales and service centers throughout the country.”

“PHC Motors Limited is now expanding its horizon to meet the needs of customers. To date, we have commissioned six service centers in Takoradi, Tarkwa, Sunyani, Tamale, Koforidua and Ho,” he said.

The newly appointed Divisional Manager of PHC Motors, Norman Dunkerley, who has extensive workshop and service management in the motor industry, gave technical tips.

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