Monday, August 23, 2010

Don’t underestimate power of Media – MTN Boss

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By William Yaw Owusu

Monday August 23, 2010
The Chief Executive Officer of MTN Ghana, Brett Goshen, has said the media’s role in consolidating democracy should never be underestimated by any institution or body.

“The media has extreme and enormous power and its capacity and ability to promote democracy and ensure accelerated development is not to be underrated,” he explained.

Mr. Goshen was speaking at the 15th Ghana Journalists’ Association (GJA) awards ceremony held at the Banquet Hall, State House in Accra on Saturday night.

The event which had MTN, a mobile telecommunication giant, as its major sponsor, had the theme “Unethical journalism and corruption in the media: a danger to democracy.”

Mr. Goshen said the media in Ghana was promoting human rights, expanding the frontiers of freedom and supporting accelerated development and encouraged the GJA to continue to strive for improved media and professional standards.

He said the Information Communication Technology (ICT) revolution had demystified the way modern communication was done and said it was helping the media to effectively monitor every society.

Mr. Goshen commended the GJA for admitting that there were still unethical challenges facing the profession and said MTN was committed to assisting journalists to improve upon their performance to bring about professionalism and improved media standards.

Commenting on the awards, the MTN CEO said “MTN is delighted to support and be a major part of this event because of the importance that we attach to the role of the media in the success of our operations as a leading telecommunication service provider in Ghana.”

He commended the GJA for expanding the breadth of awards to include nine new awards.

He said “we hope this year’s awards ceremony will deepen the media’s resolve to live by the ethics of the profession. This will also encourage all journalists to aspire to higher standards of integrity and professionalism in their quest to use information to build a prosperous and better society.

“We at MTN will continue to uphold our values of integrity and relationship-building with our media partners as we develop innovative products and services to meet the telecommunication needs of our cherished subscribers.”

He said MTN committed so much into the GJA awards ceremony because it recognized “the capability and can-do spirit of the media” and said MTN shared similar values with the media in shaping the society positively.

“MTN will pursue its partnership with the media to enhance the knowledge of the Ghanaian public in telecommunication technology and ICT in general which are important instruments for empowering people.”

Mr. Goshen also said the company would continue to live up to its social responsibilities by its foundation (MTN Foundation) to help in the acceleration of development of the country.

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